The Ethical Runway of Sustainable Style
We’re choosing sustainable style over temporary trends this London Fashion Week
In the FROW: An Ethical Runway Show
Written by stylist Hannah Reiss, on behalf on Compare Ethics
The 69th edition of London Fashion Week is nearly upon us. The infamous biannual event showcases the ‘hottest’ trends to the industry’s most influential players, with the hope of selling collections to retailers around the world. Some 5,000 buyers, press, celebrities, influencers, designers and street style aficionados will meet at various exclusive venues and determine the ‘strongest’ styles for AW19 and, boy, will we know about it.
Over the next 5 days our Instagram feeds will fill up with photos of the FROW and live streams of the runway. Then in 6 months’ time, we’ll be spotting carbon copy knock-offs on the shop floor of fast fashion giants, at obscenely low prices. Within the year, these London Fashion Week trends will lose their spotlight and the next cohort of styles will take centre stage.
This London Fashion Week cycle is unsustainable and the negative implications on our people and planet are vast. Without significant change, it is predicted that by 2050, the fashion industry will account for over a quarter of the planet’s carbon emissions. Retailers continuously churn out tonnes of synthetic clothing wrapped in plastic packaging that pollutes our oceans and its ecosystem or end up in landfill. Meanwhile, garment workers around the world are stuck in unacceptable working conditions and being paid less than they can afford to live on. Many items we will see on the runway and in mainstream shops are tainted with cloudy supply chains, meaning we don’t know how it’s been made and who made it. That’s where Compare Ethics comes in play.
This season, we’re presented with an alternative — Compare Ethics. An online runway of traceable, stylish, ethical and animal cruelty-free pieces from both well-established and up-and-coming labels. There doesn’t need to be a trade-off between shopping with a conscience and dressing with style, and here are the looks to prove it.
For a workwear look with a difference. This is the classic midi-skirt-white-shirt look with a positive impact and of course, some added flair. The raspberry knit (£189) from long-standing Fairtrade brand People Tree, keeps you warm and snug throughout the colder months. Layer this over a timeless Zola Amour white shirt (£135), made from organic cotton and a show-stopping SDGs colour block skirt (£205) by Lina Mayorga. For the finishing touches, look to clothing rental pioneers, Wear the Walk. Leasing your clothes is a great option for those of you who want a revolving wardrobe of statement pieces without the environmental impact.
The everyday look that’s kind to the Earth and gets you noticed. These wide-leg high-waisted jeans (£175) not only make a real statement, they are also hand-made in the UK using GOTS certified organic cotton. Wear them with a handwoven bamboo Good Krama organza shirt (£133) and your go-to Veja sneakers from Klow (£78). These trainers leave no plastic footprints, with a lining made from 100% recycled polyester and the B-Mesh made from recycled plastic bottles. To finish off the look, add a trusty PETA approved WAWWA beanie (£18) and a touch of glamour with a jacquard coat, rented from Wear the Walk.
The pieces available on Compare Ethics are proof that we don’t have to sacrifice on style if we want to shop by our values. Whether it’s socially good, planet friendly or animal-cruelty-free, or perhaps all the above? A runway of possibilities is here and you’ve got front row seats.
Disclaimer: we may receive small commission for sales made from some of the brands listed here. We are proud to work with ethical brands that are committed to a new way and a better world.
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