How It Works


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We research and vet brands and marketplaces with style
And list them on the website

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You search for products based on your preferences of style, price and ethics

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You click onto the products you like and are directed to the ethical brand or marketplace website

Your
Ethics

We understand that a person’s ethics is very personal, which is why we use a process of: questionnaires, ranking methodology and icons to celebrate the most ethical fashion and create a personalised search for each person.

Whether you care about plastic free, fair pay or all of the above, we want to make it easy for your purchases to work harder and have a positive impact on the world!

 

The Compare Ethics
Methodology


The Compare Ethics Methodology informs the process of how products rank on the comparison tool page.

 

To list on the website, a product must fall under at least one category and one ethical tag.

The more categories and tags the higher the place the product has on the page.

And because we understand that some actions are more ethical than others, we give each tag a 1-4

point weighting. For instance, a commitment to carbon reduction is 1 point and a carbon neutral is 3
points!

Simply put, the more ethical product is, the more points it features, the higher it ranks on the page. This supports customer and business change toward a world that celebrates ethical best practice!

For details on Compare Ethics Methodology see here.

 

CATEGORY

Planet Friendly

TAGS

Carbon Neutral
Organic
Recycled
Vintage
Plastic Free
GOTS certified
Minimal Waste
Energy Use
Water Usage
CO2 Footprint
Material Innovation
Small Batch Production
Up-cycled
Handcrafted
Locally made
Chemical Use and Disposal
Profits to charity

 

CATEGORY

TAGS

 
 

CATEGORY

Social
Good

TAGS

Traceable supply chain
Made in UK
Fairtrade certification
Social Cause
Living wage
Safe working environment
Right to a worker’s union
Blockchain tracking supply chain
Supplier Audit
WFTO – World Fair Trade Organisation
Women Empowerment
Commitment to Child Labour
Commitment against Modern Slavery
Mention of Health and Safety / working conditions
Member of Any Ethical Foundation / Certification
Freedom of Association
Member of Any Ethical Foundation / Certification
Profits to charity
Traceable supply chain
Made in UK
Fairtrade certification
Social Cause
Living wage
Safe working environment
Right to a worker’s union
Blockchain tracking supply chain
Supplier Audit
WFTO – World Fair Trade Organisation
Women Empowerment
Commitment to Child Labour
Commitment against Modern Slavery
Mention of Health and Safety / working conditions
Member of Any Ethical Foundation / Certification
Freedom of Association
Member of Any Ethical Foundation / Certification
Profits to charity
 

CATEGORY

Animal Cruelty-Free

TAGS

PETA approved
Vegan
Cruelty Free
PETA approved
Commitment to no animal testing
Zero Fur Use
Zero Leather Use
Zero Feather Use
Zero Use of Exotic Animals
Zero Use Of Wool
Zero Use of Angora
Soil Association
Positive Luxury
Profits to charity

We understand that ethical fashion best practice is ever evolving. Are some issues missing? Do you think we should add something to our methodology?

We want to hear from you! Send us your thoughts and we will come back to you.