Fashion Revolution Week: what it means to me…

Fashion Revolution Week: what it means to me…

Over the last five days Fashion Revolution Week has been in full swing. Workshops, talks, events, collaborations and pledges have taken place and millions of people have gotten involved. But, what exactly is a Fashion Revolution?

What is Fashion Revolution Week?

On 24 April 2013, the Rana Plaza building in Bangladesh collapsed. More than 1,100 people died and another 2,500 were injured, making it the fourth largest industrial disaster in history. That’s when Fashion Revolution, a movement started by two co-founders in order to change the industry for the better, was born.

This week, we noticed that plenty of people were keen to get behind the idea of Fashion Revolution Week, but they weren’t sure how to actively get involved, stand for it or be a part of it all year round.

We looked to our community of change makers, experts, shoppers, slow living advocates and influencers to ask what Fashion Revolution Week means to them and how they take part…

What Fashion Revolution Week means to me…

fashion revolution UK

Jamie, Finance, Minneapolis, MN, USA

To me this week is about being conscious and intentional with my clothing purchases. It helps me to be mindful of the impact my purchases have not only on myself but the individuals that are making a living from the clothing I choose to purchase. It also brings to light the environmental aspect of our purchases such as apparel manufacturing waste and having materials and finished products shipped all around the world.


Rachel, Consultant and Co-Founder of FashMash, London, UK 

This is one of the most important weeks in the fashion calendar today, if nothing else for the fact it at least makes everyone stop and think for just a minute about what they’re doing, why they’re doing it and what all they’re impacting in the process (both people and planet). Right now, amid the COVID-19 pandemic, it’s more critical than ever with the industry fundamentally disrupted at a scale that’s never been seen before.

We need to be having these discussions and making people truly pay attention to the negative ramifications our business brings. If there’s a silver lining to this crisis, my hope is that it’s a greater sense of urgency (and awareness) to the climate crisis alongside. That’s where I’m always focused, but I’ve been spending this week trying to address a lot of that further – thinking most importantly about how we turn what we talk about and hope for into true outcomes for change. 



Inès, Student and Blogger, London UK

My name is Inès, I’m a French girl living in London. I’m currently doing my masters in marketing at London College of Fashion, and running The Lasting Fashion. Fashion Revolution Week gives me a lot of hope, it is the chance for everyone to get involved and do their part in encouraging slow-fashion and full transparency. I’m doing my part by raising awareness on the matter, as I think too many people are still blind on the damages generated by fast fashion


Carrie, Lawyer, London, UK

Fashion Revolution Week means the celebration of a lifestyle which I live all year round … asking brands who made my clothes, making sure I make sustainable choices and trying to promote this lifestyle as much as possible. People always think they won’t make a difference but from small changes comes big change. We think very carefully about what we put into our bodies through nutrition and it is time we thought as hard about what we put on to our bodies.



Marta, Blogger and Writer, London UK

In terms of what Fashion Revolution Week means to me, I like to think of it as a week where social media becomes a tool to call out fast fashion brands to find out the famous ‘who made my clothes?’, as well as educating people who may not be aware of the detrimental impact fast fashion has in our planet. I think it’s a movement to have people begin to question their consumer habits and raise awareness about the working conditions of the garment workers behind the big brand names.


Ruth, Writer and Digital Marketer, Edinburgh, UK

To me, Fashion Revolution Week is about rising up and demanding better from a fashion industry that has been exploitative, destructive, opaque and unregulated for far too long. This week is close to my heart as I’ve been volunteering with the Fashion Revolution Scotland team for several years, where we campaign tirelessly and host community events throughout the year. 2020 has been all about digitising this unstoppable revolution. As consumers, designers, marketers, artists, activists, writers, students, educators, retailers, farmers, garment workers, and most importantly, as global citizens – we deserve better from fashion.


Emily, Writer and Podcast Host, Cedar Rapids, IA, USA

I’m a volunteer for Remake, Sunrise Movement, and the Sierra Club because I want to use my voice to help make the world a better place: a place where fashion does not harm, a place where we respect the makers who create our clothes, a green world where everyone’s human rights are protected, and a place where our most precious resources are defended. I’m participating in Fashion Revolution Week because, to put it simply, no one should die for fashion. It’s my responsibility to educate about these issues and encourage more people to join the fight!


Aja, Blogger, London, UK

I choose to be involved in Fashion Revolution week because the fashion industry and how we buy is a space where the average person has power in where they put their money.  If people can be inspired and empowered we can change the world.


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Written by Emily Lavinia