comfortable organic clothing

Comfortable Organic Clothing: brands you need to know about

Organic – that’s good right? Better than your average? That’s what we assume when we shop for fruit and vegetables, beauty products and fancy outfits or ethical footwear. But what about comfortable organic clothing? Specifically loungewear and basics. Why does organic make a difference in that department?  Is organic clothing more comfortable?  Organic clothing is made using natural fibres from …

what are microplastics

Microplastics: they destroy oceans and you eat them daily

Microplastics are a particularly insidious form of pollution. Comprising tiny particles of synthetic man-made fibre, these pieces of plastic are rife in oceans and water sources. This poses many problems for animal life but microplastics also affects human health. A recent study suggests humans consume an average of a credit card’s worth of plastic every week. Plastic contaminants make their …

what is slow fashion?

What Is Slow Fashion?

Slow living trends have dominated social media in recent years and ‘slow’ has generally been adopted to mean ‘better, sustainable, ethical, conscious’. If this is the case, what is slow fashion and how, if at all, does it differ from ethical fashion, sustainable fashion and conscious trends? What is slow fashion? The term ‘slow fashion’ was coined by Kate Fletcher …

brand authenticity builds trust

Authenticity Pays Off: how to mix fundraising with fashion effectively

Authenticity in business: it’s a hot topic and something that brands consistently get wrong. Retailers all strive to project a sense of personality, inviting consumers to engage with brands and campaigns that resonate with them throughout the year. In recent years we’ve seen charity affiliations and partnerships pushed front and centre. Many brands have been accused of virtue signalling in …

sustainability in business after COVID-19

Sustainability In Business: what happens after COVID-19?

Sustainability in business is emerging as a key tool with which to recharge and rebuild myriad industries. COVID-19 has affected business at every level across the globe, drawing the pitfalls and inconsistencies of supply chains and exploitative practices into the open. The Coronavirus pandemic has wounded humanity but it’s also exposed pre-existing wounds. The fashion industry is responsible for exploitative working …

natural fibres vs synthetic fibres

The Case For Natural Fibres vs Synthetic Fibres

The natural fibres vs synthetic fibres debate has been upheld by fashion designers, textile producers and sustainability advocates for decades. The fabrics we wear all fit into two categories: natural or man made. Although blends of both have become increasingly popular in recent years with wool and acrylic-blend knitwear dominating the high street throughout the colder seasons. Natural fibres are …

third-party-verification-why-it-matters

Third Party Verification: what is it and why does it matter to consumers?

Third-party verification can be applied to anything. It’s the process by which products and services are assessed objectively by a non-biased standards organisation. What is third-party verification? Verification essentially earns a product a seal of approval from a professional body and makes it easy for consumers to quickly identify quality and authenticity. In this case, it also helps shoppers to …

sustainable-lifestyle-hacks2

Sustainable Lifestyle Hacks From The Experts

We looked to our community of experts for the best sustainable lifestyle hacks to help make lockdown easier. From foodie tips and wellbeing advice to zero waste lifestyle hacks and things to read, make and do, these are our favourite ways to live happier while at home. Sustainable community ideas Schedule video calls with friends and family. We are stronger together! …

SABINNA_about-us_new-photo

How To Build A Sustainable Fashion Brand: according to a female founder

Founded by designer and consultant Sabinna Rachimova, sustainable fashion brand SABINNA was founded on the principles of conscious fashion and mindful experiences. What does this mean? Well, SABINNA is the ideal womenswear brand: driven by storytelling and innovation, combining ethics with aesthetics. We caught up with the Founder of the eponymous label to hear her take on how to build …