Circular fashion

What Is Circular Fashion And How Do I Know Which Brands Are Circular?

Circular fashion is a process of clothing production, shopping and disposal that minimises waste, reduces environmental impact and prolongs the lifespan of garments. A circular process is also called ‘cradle to cradle’. The idea is that by using renewable or recyclable resources to create clothing, items can then be worn and then repurposed, repaired, recycled or safely returned to the …

why is organic cotton better

Why Is Organic Cotton Better Than Regular Cotton?

Does buying organic really make a difference? Why is organic cotton better than regular cotton? Is organic produce better for you? With only 4.8% of UK consumers choosing to buy organic products, despite identifying as passionate about environmental issues, the benefits of organic products clearly aren’t being communicated properly. We looked to an expert to confirm the consumer benefits of …

How to reduce carbon footprint

How To Reduce Carbon Footprint: offsetting for the future

Carbon offsetting is a phrase that’s cropped up often over the years – in boardrooms, on travel websites and on the back of cereal boxes – but it’s rarely clear to consumers how to reduce carbon footprint and what the process of offsetting actually entails. Offsetting is the act of compensating for the carbon emissions you create by investing in …

Comfortable Organic Clothing: brands you need to know about

Organic – that’s good right? Better than your average? That’s what we assume when we shop for fruit and vegetables, beauty products and fancy outfits or ethical footwear. But what about comfortable organic clothing? Specifically loungewear and basics. Why does organic make a difference in that department?  Is organic clothing more comfortable?  Organic clothing is made using natural fibres from …

Microplastics: they destroy oceans, kill marine life and you eat them daily

Microplastics are a particularly insidious form of pollution. Comprising tiny particles of synthetic man-made fibre, these pieces of plastic are rife in oceans and water sources. This poses many problems for animal life but microplastics also affects human health. A recent study suggests humans consume an average of a credit card’s worth of plastic every week. Plastic contaminants make their …

what is slow fashion?

What Is Slow Fashion?

Slow living trends have dominated social media in recent years and ‘slow’ has generally been adopted to mean ‘better, sustainable, ethical, conscious’. If this is the case, what is slow fashion and how, if at all, does it differ from ethical fashion, sustainable fashion and conscious trends? What is slow fashion? The term ‘slow fashion’ was coined by Kate Fletcher …

pala-eyewear-authenticity-builds-trust

Authenticity Pays Off: how to mix fundraising with fashion effectively

Authenticity in business: it’s a hot topic and something that brands consistently get wrong. Retailers all strive to project a sense of personality, inviting consumers to engage with brands and campaigns that resonate with them throughout the year. In recent years we’ve seen charity affiliations and partnerships pushed front and centre. Many brands have been accused of virtue signalling in …

Sustainability In Business: what happens after COVID-19?

Sustainability in business is emerging as a key tool with which to recharge and rebuild myriad industries. COVID-19 has affected business at every level across the globe, drawing the pitfalls and inconsistencies of supply chains and exploitative practices into the open. The Coronavirus pandemic has wounded humanity but it’s also exposed pre-existing wounds. The fashion industry is responsible for exploitative working …

natural-fibres-vs-synthetic-fibres

The Case For Natural Fibres vs Synthetic Fibres

The natural fibres vs synthetic fibres debate has been upheld by fashion designers, textile producers and sustainability advocates for decades. The fabrics we wear all fit into two categories: natural or man made. Although blends of both have become increasingly popular in recent years with wool and acrylic-blend knitwear dominating the high street throughout the colder seasons. Natural fibres are …