3 Reasons to Compare Ethical Fashion
Ethical fashion is shaping the future of the fashion industry. From a vintage and re-use trends to ensuring that people, animals and the planet are protected when creating new clothes – we now live in a world were your favourite brands increasingly understand that responsible is the new chic and ethical is the new black.
So, what does this ethical fashion even mean? The Ethical Fashion Forum defines ethical fashion as: an approach to the design, sourcing and manufacture of clothing which maximises benefits to people and communities while minimising impact on the environment. At Compare Ethics, we break this down into three areas – brands who: do social good, are animal cruelty free or are planet friendly. We even wrote a whole blog on it – What is ethical fashion?
This is all good but in the process of getting to grips with the latest ethical trends it can be an overwhelming where to start and where to go. There are brands with dedicated lines – such as Asos Eco-Edit – or there are sassy marketplaces – such KnowtheOrigin and Reformation. Then there are ethical Depop users, vintage resellers and independent designers – such as Mayamiko – who are becoming effortless at matching sass to reuse or redesign fit for 2018 trends. With all these avenues, it can be hard to know which brand the best is ethically, with the price you want and the style you want.
This is why Compare Ethics was created – Compare Ethics is a comparison tool that is dedicated to ethical and fashion trends for the next generation to thrive through celebrating brands who do social good, love animal cruelty-free or are planet friendly.
Just as you look for the best deal to insure your car or best hair place, you should get the best deals for your fashion whilst being able to do good at the same time. That is why we have created three reasons why comparing your ethical fashion is vital for 2018 and beyond:
Sass is a Fashion Right
For many years, ethical fashion had a hard time. Many of the brands were simply not for your Saturday night out, Sunday brunches or weekends away – quite simply nobody paid attention because it was not the look they wanted.
Fast forward to today, and you have real choices that create the sassy fashion right you deserve – you don’t have to comprise feeling good and doing good. Simple.
So, if you are not going to comprise your right to sassy fashion, you need to compare which brands have the look you want with the ethics you want.
Here is the Asos Eco-edit made in Kenya dress. A perfect example of feeling sassy and ensuring fare wages for the workers that made it through a partnership with Soko Kenya.
The Real Deal
When Compare Ethics were initially shopping for ethical clothes, we found in some cases brands said they were ethical with no proof to back it up. This was confusing, and in the end, we didn’t trust them.
When you are shopping ethically, you want to know that the brands are truly ethical and how they are ethical. You don’t have to compromise when seeking a brand’s trust. If they are not doing what they say or are not making the world a better place, you don’t have to trust them.
Comparing ethical brands puts in the spotlight who puts their money where their mouth is and unveils the brands who like the idea but are not really committed to making the world a positive place to live.
Price and Quality Still Matters
When we first checked out the ethical brands – it was off putting when we came across some brands with a higher price tag than we were used to paying.
After we digged deeper and compared more ethical brands, we found many of the brands are not higher in price and where there is a higher price there is an easy solution:
Instead of two cheap high-street boots that loose shape within one season, you can pay for one pair at a higher cost, better quality and who is dedicated to paying fair wages or used materials that did not harm animals or the planet. In many of these instances, these higher quality boots will last beyond one season and well into the years ahead.
Here is the fabulous Maajiswimwear bikini, currently listed on Asos-Eco-Edit. Probably slightly more than I would pay on fast fashion high-street but the extra quality means it will last many more beach holidays! The Maajiswimwear brand is also dedicated to planting an ocean of trees so its a win-win.
You do not need to comprise your ethics with feeling sassy. Looking good and doing good is your fashion right. Brands have a responsibility to be who they say are – it’s your money and your style brands should be shouting about how they do good with your money. Lastly, you don’t need to comprise cost and quality when you want to be ethical. Plus slowing down the number of things you buy means you are helping the environment with one less land fill to fill.
The power is in your hands to make the choices you want. Compare Ethics understands these ideas and think it should be easy to be ethical. To make this easy process a reality we are creating an ethical comparison tool that will rank each brand as to how ethical they are and how much they cost. To be one of the founder members of our comparison tool contact us at firstname.lastname@example.org.
Peace and Love