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Make green claims with confidence

Ensure you’re fully compliant with the influx of new anti-greenwashing regulations. Identify compliance gaps and share compliant green claims within a few clicks—all whilst reducing costs by up to 80%.

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New Look
Nobody's Child
Reformation
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A new era of green
claims compliance
is here

Updates to consumer protection law in multiple markets require more robust, specific, and substantiated green claims. The EU’s new Green Claims Directive also requires green claims to be independently verified by a certified third party. Failure to do so will mean legal action, hefty fines, and reputational damage.

The problem is, in-house sustainability compliance is:

Inefficient

Teams often lack the expertise and confidence to handle ever-changing regulations.

Time-consuming

Spot checks no longer suffice, but verifying documents individually takes a lot of resource.

Costly to scale

It’s impossible to scale without increasing headcount or hiring costly consultants.

But by investing in the right way, businesses can turn this regulatory burden into a business opportunity.

Introducing:

Green claims compliance automation

Compare Ethics is an AI-powered platform that has been built by dedicated experts on green claims compliance.

Quick setup

Be up and running in an instant: get your initial compliance gap report in as little as 48 hours

Guaranteed ROI

Guarantee ROI, saving up to 80% on your compliance costs

Scalability

Be able to scale your green claims without scaling risk

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Automatic verification

Have confidence that your claims are automatically verified and EU-compliant

Always up-to-date

Always be on top of changing regulations

Easy integration

Integrate with your existing supply chain and e-commerce tools

Reduce risk

Compare Ethics assumes the financial and legal liability against enforcement action.

Request a demo

How it works

1

Assess

Our platform processes your data and uses AI to check for gaps in your compliance posture.

2

Verify

All your compliance documents are verified to substantiate your claims and provide an assurance.

3

Share

Once verified, you can easily share your reports internally and with external stakeholders, saving days every month.

Everything you need to stay on top of green claims compliance

Request a demo

Gap analysis

Uncover your compliance gaps in as little as 48 hours, so you can work to reduce your risk quickly.

Compliance automation

Automate the verification of compliance documents, freeing up your time to make real impact in your business.

Product compliance reports

Easily share product compliance documents internally, with partners, and with regulators—ensuring complete trust in the process.

Impact Widget

Clearly communicate your efforts with consumers and give them the information they need to make better choices, increasing sales up to 89%.

On-hand advisory team

Access guidance and strategic advice from our team of experts to ensure every aspect of your brand is compliant with sustainability regulations.

Compare Ethics is the only sustainability compliance technology platform that guarantees assurance on your green claims

80%

Up to 80% reduction on your compliance costs

2m+

Climate disclosures produced to date

5x

ROI delivered to existing customers

≈0 risk

We assume financial and legal liability on your behalf.

“Compare Ethics gives us confidence in how we’re demonstrating our environmental progress to our stakeholders.”

Sue Fairley

Head of Sustainability at New Look

Sue Fairley, Head of Sustainability at New Look
How New Look revolutionised the way they make environmental claims
“Compare Ethics gives us confidence in how we’re demonstrating our environmental progress to our stakeholders.”

Sue Fairley

Head of Sustainability at New Look

Sue Fairley, Head of Sustainability at New Look
How New Look revolutionised the way they make environmental claims

Join the community

Be one of the 1,300+ pioneering impact professionals unlocking insight and forging the future of sustainability compliance.

Apply to join

Speak with one of our sustainability compliance specialists

Find out how green claims automation can enable your organisation to get ahead of the risks whilst also reducing costs.

Request a demo
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Resources

View all
Sustainability Compliance in Retail – Navigating the Shift to a Regulated Landscape [Data Report]
Guides and How-tos

Sustainability Compliance in Retail – Navigating the Shift to a Regulated Landscape [Data Report]

Is your business ready for the regulatory changes set to reshape retail sustainability over the next 36 months? This report provides key insights and actionable strategies to help you stay ahead.
Download
Download:

Sustainability Compliance in Retail – Navigating the Shift to a Regulated Landscape [Data Report]

Is your business ready for the regulatory changes set to reshape retail sustainability over the next 36 months? This report provides key insights and actionable strategies to help you stay ahead.

Sustainability Compliance in Retail – Navigating the Shift to a Regulated Landscape [Data Report]
Thank you!
Download your copy now
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The Business Case for Green Claims Compliance [FREE DOWNLOAD]
Embedding Sustainability

The Business Case for Green Claims Compliance [FREE DOWNLOAD]

Struggling to convince your team to invest in green claims compliance? Download our FREE two-page summary to show why investing in a sustainability compliance solution is good for business. Share it with your colleagues to get everyone on board.
Download
Download:

The Business Case for Green Claims Compliance [FREE DOWNLOAD]

Struggling to convince your team to invest in green claims compliance? Download our FREE two-page summary to show why investing in a sustainability compliance solution is good for business. Share it with your colleagues to get everyone on board.

The Business Case for Green Claims Compliance [FREE DOWNLOAD]
Thank you!
Download PDF for Free
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The Green Claims Data Standard: Codifying Data Requirements for the Retail Industry
Guides and How-tos

The Green Claims Data Standard: Codifying Data Requirements for the Retail Industry

We've created the first free, public resource that outlines what data you can use to substantiate your green claims—and ensure you’re not greenwashing.
Download
Download:

The Green Claims Data Standard: Codifying Data Requirements for the Retail Industry

We've created the first free, public resource that outlines what data you can use to substantiate your green claims—and ensure you’re not greenwashing.

The Green Claims Data Standard: Codifying Data Requirements for the Retail Industry
Thank you!
Download the Green Claims Data Standard
Oops! Something went wrong while submitting the form.
Close
View all

Speak with one of our sustainability compliance specialists

Find out how green claims automation can enable your organisation to get ahead of the risks whilst also reducing costs.

Request a demo
Two people talking in a business meeting
Platform
AI PlatformAdvisory
Use cases
For BrandsFor Multi-Brand Retailers
Resources
Resource HubCase Studies
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